Speakers and WEP team 

In an increasingly competitive world, it is important for an entrepreneur to create and cultivate the right image. And while image is no substitute for substance, it nevertheless goes a long way in promoting the entrepreneur’s business interests. Over a period of time, the personal and professional image of the entrepreneur blends with the brand, and both generate a buzz around the individual and the product. This helps in seamlessly enhance market presence and assists the entrepreneur to make a dent in an otherwise tough marketplace that continuously poses a challenge to everyone to be different.

The significance of image is more acutely felt by women entrepreneurs because of the daunting challenges they face in getting brand recognition. To facilitate women entrepreneurs, the Indo Canada Chamber of Commerce (ICCC) organized a seminar on ‘Creating your Image for Success’ on 28 January 2016 at the ICCC headquarters.

Your image is critical to making a name for yourself in the business world. But your image is far more than just what you wear and what your Facebook profile looks like! It starts at a deeper level - within your identity and mindset. In order to be the most powerful version of yourself you need to start within- and from that space create your image.

Ms. Lisa Toste, an international motivational speaker, said that successfully creating an image that is appropriate for you as well as the profession that you are in is essential for running a successful business and it also helps you in expansion of your entrepreneurial skills. She went in depth by doing a live demonstration on a member from the crowd to explain her strategy.

Ms. Renu Mehta, of Image Builders, spoke about different ways to be successful and the key points in your personal profile including personality traits contributing to success.