Indo-Canada Chamber of Commerce
presents a seminar on
Digital Media & Marketing
Part of ICCC-RBC series for small businesses
The term 'digital marketing' was first used in the 1990s. Since then, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. Recent statistics show that digital marketing remained a growing field.
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Digital marketing is often referred to as 'online marketing' or 'internet marketing'. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
Digital media and marketing have special significance for the small and medium businesses as it levels the playing field for them by enabling them to compete with large corporations for public attention. However, it requires a thorough understanding of the issues and the practices.
Under the aegis of ICCC-RBC Royal Bank Small Business Series, ICCC’s SME committee has organized an interactive session on this important subject.
Speakers:
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Mark N Swaine
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Jimmy Dinh
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About the speakers:
Mark Swaine - Senior Director of UX / UI Design & Experience Strategy for Mobile & Tablet Apps & Responsive Web. Twelve Years’ Experience as User Experience and User Interface Design Thought Leader for Mobile Apps, Tablet Apps, Web (Software) Apps, CRM, Responsive Website Design and Product Strategy. Among his clients are Interac, RBC, Manulife, Deloitte, CIBC, NexJ Systems, Credit Suisse, Microsoft, Sony, Pernod Ricard, Diageo, Pepsi, Edward Dillon, Guinness, Telefonica, Jameson Whiskey, Bio Advance Medical, Cardinal Health and The Irishman Whiskey.
Jimmy Dinh - Senior Director, Mobile Payments & Commerce Strategy, Loblaw Companies. President's Choice Bank (Loblaw Companies Limited), Head of Mobile Payments & Commerce Strategy. Dinh is the overall business lead for mobile payments and commerce at President’s Choice Bank; the retail financial services arm of Canada’s largest retailer – Loblaw Companies Limited. In this role, he is responsible for the strategic development, incubation and commercialization of device-based payments and commerce innovation initiatives for the organization.
