ICCC-Keys to Successful Business Management
(ICCC-RBC speaker series)
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Indo Canada Chamber of Commerce organized an interactive session on, “Keys to Successful Business Management” on 08 October 2014.The session was part of ICCC-RBC speaker series. It was focussed on the ICCC’s Women Entrepreneurs Professionals.
Ms. Ginni Sethi, Director WEP of the Chamber welcomes all participants and said that the interactive session will provide information for starting a new business and how we can sustain that business in long run in the competitive market.
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From L to R : Ms. Mini Khurana, Ms. Ginni Sethi, Ms. Naznine Virjee, Ms. Rajni Tekriwal, Ms. Shibani Sahney & Ms. Sunita Vyas
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Ms. Naznine Virjee, Vice President, Commercial Markets, Retail Sector, RBC Royal Bank was the guest speaker of the evening. She said that for a successful business; a strong blue print of a business plan is essential, supported with an effective marketing strategy. It should be ensured that you have adequate funds and a planned cash flow. Information regarding your potential customers, market, challenges, competitive landscape helps you in preparing your blueprint.
She further said that evaluation besides your business progress helps you in updating and modifying your market strategies which keeps you one step ahead of your competitors. A marketing plan outlines how you intend to acquire, retain and grow your customer base – and generate revenue for your business. From researching your market to finding the right way is to speak to your customers, this is a critical part of every business’s success.
Ms. Ginni Sethi, Director ICCC was the master of ceremony and Ms. Rajni Tekriwal, Vice President & Corporate Secretary introduced the speaker to the audience.
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Participants at the interactive session |
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