Indo Canada Chamber of Commerce (ICCC) organized a seminar on Small Business Innovation for SMEs. Business leaders from Rogers and Google shared ideas on expanding the online presence of small businesses and take advantage of cloud-based productivity tools.

Jaxon King, Google Canada’s Manager for Partnerships in Google Cloud briefed the participants on the bouquet of services offered by the IT behemoth. His presentation provided detailed information about Google Search and Display, Google Ads and the newly-renamed Google Apps for Work productivity suit.

King explained the multifarious advantages of these Google products to the small business owners. The flexibility and versatility of Google’s Cloud software could be instrumental in potentially exponential expansion of small businesses, he averred.

King, who has previously developed the market for Blackberry and Infosys, and holds an MBA from IESE Business School/Yale School of Management, engaged the enthusiastic participants with relevant factoids, and illustrative examples of the usefulness of the three business applications from Google Cloud.

Many small entrepreneurs experience the need to constantly innovate in their enterprise especially their online presence, and many of them have virtually no idea of how to do so.

This is because technological innovations in the small business sphere have a tendency to gallop at a rapid pace, making it impossible for entrepreneurs to keep pace with them. Jaxon King’s seminar on small business innovation helped all the participants understand the basics of expanding their online presence by acquiring the basic skills to take advantage of the innumerable productivity tools that are available on Google Cloud.

The ICCC has always been in the forefront of organizing events such as this one with the sole purpose of imparting practical knowledge to small entrepreneurs. The Chamber’s small and medium enterprises committee has over the last decade endeavoured to create a platform for small businesses to learn new methods to grow their business and to share their experiences. Google Cloud is being offered by Rogers in the Greater Toronto Area. A Rogers representative was also present at the program to answer questions.